About us

Lucy Llewellyn launched Head & Heart at the London Book Fair in 2014, armed with an email address and a batch of business cards. We’ve since worked with many trade and academic publishers, indie authors, and creative organisations on over 600 bespoke publishing projects.

We’re a tight-knit team of freelancers, used to working together to provide a practical, personal, and professional service. We understand the importance of clear, concise communication and this drives the way we work at every level. We love collaborating with creative, passionate people and offer a friendly and flexible approach.

If you have a book or publishing project in mind, drop us a line at info@headheartbooks.com or fill out our contact form to find out how we can help bring your ideas to life, with no obligation and absolutely no pressure. Not sure how we can help? Check out our FAQs page.



Meet the Team

Lucy | Head & Heart Founder

Working in various editorial, design, and production roles in publishing since 2004, Lucy brings a unique perspective, skill set, and network of contacts to Head & Heart. Career highlights include editing books by Niall Griffiths and Stevie Davies; working with artist Shimon Attie on his book in New York; a stint as in-house Production Manager on Black Dog’s prestigious art & design list; and attending books fairs around the world.


Aimee | Production and Social Media

Aimee has worked with a variety of boutique and university publishers across the South West in marketing, design, editorial and project management. Having recently gained a distinction in MA Publishing, she now works with Head & Heart on typesetting, eBook production, and design. Aimee also manages our admin and social media, and is a board member of the Society of Young Publishers.


Danny | Typesetting and Cover Design

Danny has worked in-house with Nosy Crow and Duckworth Publishers, and as a freelancer with various other clients. Danny works on our typesetting, eBook production, and artworking for fiction, children’s books, and complex academic titles. Danny recently completed his Masters in Publishing, which included a dissertation on typography.


Claire | Typesetting and eBooks

Claire is our polymathic publishing chameleon – there’s not much in editorial or production that Claire can’t turn her hand to. She recently edited and launched a gothic horror anthology for Parthian, completed a PhD in Creative Writing, and has just started writing a novel about a Victorian illusionist.


Debbie | Typesetting

Debbie has a background in Art & Design and Computer Science. She enjoys combining her knowledge in both areas and applying it to her work. She is also an illustrator and comic artist, has recently published a hugely successful illustrated book of short comics, and is working on her second book.




Our Referral Partners

Apart from the design and production services that are at the heart of our business, we also work closely with experienced professionals who can help with editorial, marketing and self-publishing advice. We’re happy to refer you to our tried and trusted colleagues:

Cressida | Editing

Cressida has over twenty years’ experience in publishing, working with literary agents, publishers, and authors. Recent projects have involved working with The Writers’ and Artists’ Yearbook, Reader’s Digest, and the Richard and Judy Book Club. Cressida offers reader reports, structural editing, and mentoring sessions.


Melanie | Copyediting & Proofreading

Melanie has extensive experience working on books (illustrated and non-illustrated), journals, websites, marketing material and eBooks for publishers, businesses, students, and charities. Clients have included Oxford University Press, The Guardian, Routledge, and the NCT.


Catriona | Copyediting & Proofreading

Catriona has a wealth of experience working on fiction and non-fiction for clients including Accent Press, Choc Lit, Routledge, and Taylor & Francis, as well as independent authors like Victoria Connelly and Giselle Green. Catriona is also a reader for the Romantic Novelists’ Association’s New Writers Scheme.


Helena | Marketing / Indie-Publishing Strategist

As a former BBC journalist with an MSc in Marketing and an MA in Creative Writing Helena is an author with first-hand experience of the self-publishing and marketing processes. She is well-placed to advise authors and publishers and has worked on a variety of book projects. Helena is always keeping on top of the latest developments in publishing technology and practices.